Post by account_disabled on Mar 6, 2024 7:38:25 GMT
SEO strategy and more than one company in 3 has planned an increase in resources allocated to content production in the next budget. This is because many perceive the difficulty of moving adequately on this terrain: only 30% of marketers consider their current strategy effective and 60% of those who work in B2B believe they have had difficulty creating engagement through their content. But on the user side, interest is high: 8 out of 10 say that the information found on blogs is reliable and 61% make purchases after consulting a post about it. It therefore works on highly personalized content capable of attracting traffic: daily publications guarantee a flow at least five times higher than that of those who do not constantly update their texts and the use of images and videos within a post increases views and search results. Email marketing: the relevant statistics Communication via e-mail is still a powerful weapon at your disposal to move in digital marketing : it is estimated that at the end of 2019 active accounts exceeded 5.6 billion and in fact in the B2B sector 93% of companies use it as the main e -mail marketing strategy .
There are many numbers that demonstrate how effective it is: there Denmark Telegram Number Data are twice as many chances that a user will interact with a company email than with a brand's social profile, and three times as many chances that the contents of those emails will be shared. Furthermore, a personalized message seems to guarantee an increase in the transaction rate equal to six times that generated by a generic message. You must always develop useful actions to exploit the substantial availability of consumers towards this channel: in fact, over 70% of them consider it the preferred means for communicating regarding commercial transactions and almost a third of the total declare that they appreciate sending by email of special offers and promotions. If you want to promote your business, become aware of which platforms to use and what content to share on each of them: the data tells us, for example, that Facebook is the preferred channel for encouraging customers to register for our services, while Twitter is useful for 86 % of consumers to find information; Furthermore, among these, 3 out of 4 appreciate that the brand responds to their tweets .
This does not mean that you can still support further efforts to improve your presence on social media : the virtual shops that receive incoming traffic from their profiles are less than half and the percentage of those who follow companies online is just 4% of the total outside the platforms. Data relating to content marketing The challenge that companies and marketers are faced with regarding the production of high quality content, capable of generating both involvement and leads , is undoubtedly one of the most complex on the web, but also one that can produce the most surprising results: just think that content marketing has significantly lower costs than a traditional campaign and that, if well structured, it can generate three times as many contacts; a blog that publishes valuable content can increase traffic by as much as 2000 times! Don't hold back from the prospect of investing in content:
There are many numbers that demonstrate how effective it is: there Denmark Telegram Number Data are twice as many chances that a user will interact with a company email than with a brand's social profile, and three times as many chances that the contents of those emails will be shared. Furthermore, a personalized message seems to guarantee an increase in the transaction rate equal to six times that generated by a generic message. You must always develop useful actions to exploit the substantial availability of consumers towards this channel: in fact, over 70% of them consider it the preferred means for communicating regarding commercial transactions and almost a third of the total declare that they appreciate sending by email of special offers and promotions. If you want to promote your business, become aware of which platforms to use and what content to share on each of them: the data tells us, for example, that Facebook is the preferred channel for encouraging customers to register for our services, while Twitter is useful for 86 % of consumers to find information; Furthermore, among these, 3 out of 4 appreciate that the brand responds to their tweets .
This does not mean that you can still support further efforts to improve your presence on social media : the virtual shops that receive incoming traffic from their profiles are less than half and the percentage of those who follow companies online is just 4% of the total outside the platforms. Data relating to content marketing The challenge that companies and marketers are faced with regarding the production of high quality content, capable of generating both involvement and leads , is undoubtedly one of the most complex on the web, but also one that can produce the most surprising results: just think that content marketing has significantly lower costs than a traditional campaign and that, if well structured, it can generate three times as many contacts; a blog that publishes valuable content can increase traffic by as much as 2000 times! Don't hold back from the prospect of investing in content: